Brand promise

Smart Comfort for Flexible Living

For people whose homes keep changing: build from separate pieces, rearrange anytime, choose the comfort you want seat by seat.

Action lineBuild yours
Pillar 1 · lead with this

Built to change

随你变

Start with what you need. Add, remove and rearrange pieces. Take it apart when you move.

Proof to show

  • The seams between pieces
  • One sofa in three layouts
  • Shapes from straight to U

Lines

Start with the pieces you need.Add a seat. Take it away.Same sofa. Three layouts.

Modular products only. “Add pieces later” only when single pieces are sold.

Pillar 2

Comfort you choose

舒适按需选

Pick how each seat reclines, and whether it heats or charges your phone.

Proof to show

  • A hand on the recline button
  • A phone on the charging console
  • The full recline angle

Lines

Turn on the heat and settle in.Charge your phone right on the console.Recline all the way back.

Only features the product has. Collection pages add “on select models”.

Pillar 3 · near the purchase

Fits your life

放得下，住得开

Shapes and sizes for small rooms and big ones. Know the full size and the boxes before you buy.

Proof to show

  • Dimension lines on the plan
  • Largest box and a doorway check
  • The zip on a washable cover

Lines

See the full size before you buy.Pick the shape that fits the room.Covers come off for cleaning.

Washable only on washable models. Sizes and boxes from product data.

Crisp

One idea per line. One change per picture.

Start small. Add pieces later.
Hands-on

Add, swap, rearrange, take apart, build.

Move the chaise to the other side.
Relaxed

A friend helping you set up the sofa.

Movie night just got a second recliner.
Credible

Only what the product has. Sizes and numbers.

Heated seat on select models.